Small Business Marketing Solution – Let Brand Guide Your Staff

Your employees should know your Brand–what you stand for. We’ve written on this before, but it is just a vital concept for small business success. As we discussed in an earlier article, following process and procedures is important, staff training is a must, but there comes a time when you must trust you employees “in the field” to do what is right and make a decision on their own that is in accord with what the company brand stands for.It’s at this critical point that their training in proper procedures is most helpful, but sometimes they are faced with questions outside of strict training or procedural guidelines. Here they need to make the right decision–for the customer and the company. It’s at these junctures that a solid working knowledge of what the company stands for can help them make the best choice.And understanding the company brand starts with your Achievers.Your junior staff will follow the example they see the Achievers set. The Achievers must intimately understand what your company’s Brand represents–they need to also recognize that this knowledge can help them make a decision.It sounds basic, but your customers’ impression of what your Brand is–what your company stands for–will be far more influenced by what your staff does during a tough situation than through all your advertising. This is especially true for a small business on a limited marketing budget.When customers and staff agree on what your Brand means, then you can trust that decisions your staff makes will truly be in the best interest of the company. Will those staff decisions be exactly what you would do? No, but they’ll be close enough.Occasionally they will even be better.Remember: Brand (who you are) + Package (your Face to the Customer) + People (customers and employees) = Marketing Success.© 2006 Marketing Hawks

Can Alternative Treatment Procedures Be Effective? – The Truth Behind This Thought Process

It is true that traditional cancer treatment is not always effective. In fact, it often does not lead to complete curing. For this reason, some patients diagnosed with the condition might possibly decide to opt for an alternative treatment. It is worth discussing the effectiveness of these alternative treatments in greater detail.Acupuncture has gained popularity as a helpful alternative cancer treatment. Several clinical trials have been performed to test the effectiveness of this method. The evidence shows that this form of traditional Chinese medicine treatment can provide for the boosting of the immune system. In turn, the body is more capable of fighting the disease.However, the extent to which acupuncture is effective has not been determined. Additionally, there are medical forms of treatment that are designed to use the immune system for fighting cancer. These show a good level of effectiveness, but they are usually combined with other traditional treatment forms, such as surgery, for instance. Given all this it can be said that acupuncture may aid cancer treatment, but this alternative treatment cannot be used on its own.The traditional Indian Ayurveda medicine and its methods can also be used as alternative cancer treatment. This type of treatment is designed to achieve a perfect balance between mind, body and soul with the use of different techniques. Even though these techniques have shown positive effects in coping with anxiety and pain, there is no medical evidence that they work to kill abnormal tumor cells. This is applicable to yoga as well.


Aromatherapy and essential oils are also sometimes used as an alternative form of treatment for cancer. Research results show that this therapy is effective for anxiety and depression relief. The topically applied oils have mild anti-inflammatory and anti-bacterial effects as well. However, these forms of therapy cannot treat cancer in any way.This is true for hypnosis and other mind-body methods. It has been suggested that you can do everything using the power of your mind. This includes making a tumor disappear. The reality is that there is no clinical trial or any other kind of scientific evidence that the mind-body methods work. It is true however that hypnosis has shown positive results in helping patients cope with traditional medical treatment and with post-treatment side effects.It has been suggested that a specific type of diet can treat and cure cancer. One of the most popular types of this form of alternative cancer treatment is Gerson therapy. It recommends the use of a detox diet plus nutritional supplements for releasing toxins from the body and curing it from the tumor. There is no scientific evidence of any kind to support the claim that Gerson therapy can treat cancer.Similarly, the Gonzalez regimen, which includes the use of a specific diet as well as the intake of enzymes, dietary supplements and extracts from animal organs, has not been proven to work. Research on it is limited and results are conflicting. The intake of coenzyme Q10 is also sometimes used as an alternative cancer treatment, but there is no evidence of any kind that it can work effectively.There are different pharmacologic and biological treatments that are used as alternatives to traditional medical forms of treating patients with cancer. These therapies involve the intake of different medications, complex natural substances and hormones. These are not designed to treat cancer, but it is thought that they might. Some of the most notable forms of pharmacological and biological alternative cancer treatment include the intake of antineoplastons, hydrazine sulfate, 714-X, laetrile and amygdalin.


Bovine and shark cartridge and the Newcastle disease virus are also used for treating cancer. The evidence for the effectiveness of all of these substances is inconclusive, if not missing at all. It is particularly important for patients undergoing traditional medical treatment not to adopt any of these methods without discussing it with their oncologist.Overall, it can be safely said that the alternative cancer treatment has not been proven to be effective. Some of its forms may be effective as complementary to the traditional treatment. However, it is equally true that some of its forms can be possibly dangerous for patients.It is particularly important to keep in mind that there are scammers offering alternative forms of curing cancer to ill people and their families in exchange for money. Given all the information presented above, no one can guarantee effective alternative treatment and cure.

Direct Marketing – Brand Identity Guru Tips

If your company doesn’t have a direct marketing program in place, a direct marketing agency can create one for you. A direct marketing company provides small to very large customizable ranges of business-to-business and business-to-consumer direct marketing options sure to fit your needs. From database creation and maintenance to data analysis and creative program execution, a direct marketing company can take any existing direct marketing program, or a lack of one, and develop a highly efficient direct sales machine for your company.A good direct marketing company employs experts in each aspect of direct marketing who have proven time and time again they have what it takes to create a successful direct mail campaign and turn your existing unorganized data into a powerful computer-readable customer database.The goal of any successful direct marketing program is ultimately a positive effect on your bottom line. Good direct marketing programs are proven performers that will give you an edge over your competition. The direct marketing expertise and capabilities that a good direct marketing company offers will turn your direct marketing expenditures into successful investments.


Look for a company that has years of target market research experience ready to work for you. They will uncover who your best customers are and develop a direct marketing campaign that will get them to respond.They should know how to impact behavior, get results and form the basis for long-term relationships with your customers and prospects.Direct marketing abilities should include:- Direct response advertising- Customer relation’s management- Data management services and data analysis- Media planning, media buying and complete direct marketing campaign managementSeven HUGE Tips to Direct Marketing that gets resultsSuccessful direct marketing takes planning and strategic thought…1. Know your goal: What do you want your direct marketing to accomplish? What kind of impression do you wish to leave? Do you wish to inform your prospects about your product or just make them aware? Recently, Brand Identity Guru was asked by a client to expand its direct marketing efforts, so we created a direct marketing piece to showcase our client’s most attractive points. That direct marketing piece now accounts for 30 percent of the client’s new business.2. Research: Don’t just have a list. Learn something about your customers so you can speak to them better. Discover their hot buttons, so you can push them.3. Plan properly: The best direct marketing campaigns work along with PR, traditional advertising, brand strategy and efforts by your sales force. Ultimately, each piece is part of a larger total company campaign and should work together.4. Be relevant: Direct marketing efforts should offer something your clients might want to buy.


5. Be conscious of details: Find the name of your primary contacts, and make sure you spell them right in the items you send to them. Even the best direct marketing piece is useless in the trash.6. Be consistent: Use a series of pieces that speak to your customer’s needs. Don’t know what they are? Ask. Usually, December is not a good time because mailboxes are already overcrowded. Brand Identity Guru suggests waiting until February or another month.7. Follow up: If you don’t follow up, the results of your direct marketing efforts could crash to a halt. Initiate a conversation with people on your list. A phone call a week or two after your mailing is a great idea.Direct marketing is a powerful tool to capture your prospects’ attention and orders. If your direct marketing includes an attractive offer, imagine what the results will be. Throw in a brand-centric foundation and you have a direct marketing effort even more powerful than the sum of its parts.

7 Reasons Why People Buy Darjeeling Tea Online

Darjeeling tea is loved around the world, and is grown in the aromatic tea region of the beautiful Himalayan mountain range in the city of Darjeeling. There are various types of blend of this tea, such as Green, Black, White and Oolong. The Darjeeling blends happen to be the favorite of everyone, due to their freshness, attractive aroma and light color. Makers of Darjeeling tea take a lot of care to preserve the amazing features of the blends of the area. Find out about the 7 main reasons why people love to buy Darjeeling tea online.1) Wow-worthy tasteThe fine taste of Darjeeling tea is the first thing that attracts so many tea drinkers to it. It tastes much like Muscat wine, and this is the reason why it is called the “Champagne of teas”. The blend has a fruity flavor and its musky, sweet notes make it one of a kind. These teas are available in different varieties, with floral sweet taste as well as a little astringent taste.


2) Weight control benefitsTea from Darjeeling tea estates is a rich source of caffeine, which can prevent additional weight gain. The substance accelerates the metabolic rate and further increases the effectiveness of exercises. Any individual who wants to control his or her weight can benefit from the consumption of this type of beverage.3) Stress relieving propertiesThis kind of tea happens to be packed with catechins, a type of antioxidant and natural phenol that can improve blood pressure and offer relief from stress as well. These complex organic molecules can help reduce pain sensations. Regular consumption of the tea is important for people who would like to de-stress themselves amid the hectic activities of daily life.4) Preventing gastric disorderDarjeeling tea also helps improve gastric health. It can help heal gastric cancer as well as prevent the development of stomach ulcers. The brew reduces the proliferation of the bacteria known as Helicobacter Pylori, which can cause severe ulcers in the stomach. This kind of brew has plenty of health benefits, and tea traders in Darjeeling attempt to maintain the quality of various varieties.5) Making the immune system strongerDarjeeling tea is also extremely effective in improving the natural immunity. People who tend to catch cold or flu easily should consume at least 1 cup of Darjeeling brew on a daily basis. The tea contains a type of enzyme known as Theanine, which can improve the ability of the body to combat infections.


6) Enhancing tooth healthOrganic Darjeeling tea, particularly of the black variety, can prevent the decay of tooth and reduce the formation of cavity. Daily intake of this tea blends can prevent the decay of tooth. Some studies indicate that the intake can help destroy cancer-causing organisms and help prevent oral cancer and other cancerous conditions.7) Preventing viral infectionsRecent research indicates that the consumption of black tea can eliminate germs, such as those that cause skin infections, cystitis, pneumonia, herpes and diarrhea. Some studies show that drinking black tea can neutralize viruses in the mouth.